York County Trail Towns Virtual Workshop Series: How to be a Welcoming and Inclusive Trail Town
Making trail users feel welcome is vital to the success of a Trail Town® initiative and related programming. Explore creative and engaging insights on how to welcome trail users of all kinds for a healthy, diverse, and meaningful trail experience.
Presented by William Prince, a seasoned trail professional and Director of Membership & Development at Louisiana Trust for Historic Preservation and Rosalyn McPherson, founder of The Roz Group and a strategist and expert at building cross-cultural relationships.
Additional workshops will cover everything from the basics of a Trail Town Program® to in-depth topics that will help businesses and organizations promote specific aspects of being in a Trail Town.
York County Economic Alliance launched the Trail Town Program® to leverage the York Heritage Rail Trail as a platform and driver for economic development in towns located along or near the popular multi-use trail. The pilot program includes 5 towns: York, Seven Valleys, Glen Rock, Railroad, and New Freedom. The intention is to expand the program as more of the trail is built. The “trail towns” concept was pioneered on the Great Allegheny Passage, where it has generated millions of dollars in local economic impact.
Partnering with the York County Department of Parks, the York County Rail Trail Authority, Explore York, and our municipal partners, the Trail Town Program® is a collaborative process with outreach to local governments, residents and business owners in order for each town to reach its potential as a vibrant hub for trail users. By enhancing each town as a trail user-friendly destination and creating a cohesive Heritage Rail Trail experience, visitors will stay longer and spend more money, it will expand existing businesses and attract new ones.
There is no cost to attend, but registration is required. CLICK HERE to register!
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