Defining You: Crafting a Personal Brand with Purpose

Description

Join us for a dynamic conversation on personal branding with purpose, featuring Nicole Shaffer, Founder of Changing Currents Communications, and Jamie Vranich, Co-Owner of See Me Rolling and Director of Strategy and Innovation for Mid-Atlantic Media Hub. Together, they’ll explore how a clear, authentic personal brand shapes not only how others see you—but how you show up with confidence and intention.

This engaging discussion will unpack what it means to be known for something specific, how choosing a few defining “brand words” can guide your actions and messaging, and why your reputation—how you treat people, meet commitments, and support others—is just as important as what you post online. The panelists will also share practical networking insights, from leading with curiosity and generosity to following up thoughtfully and showing up consistently.

Whether you’re refining your professional presence or building relationships that last, this session will offer actionable takeaways on aligning your values with your brand, attracting the right connections, and leaving a lasting, positive impression—one rooted in authenticity and trust.

Thank you to our WBCO Series Presenting Sponsor:

Thank you to our February Lunch Sponsor:

Thank you to our WBCO Advocate Sponsor:



Thank you to our WBCO Mentorship Sponsor:



The WBCO (Women's Business Center Organization) is an affiliate of the York County Economic Alliance whose mission is to provide opportunities for professional growth through education, mentorship, and advocacy for women to thrive in York County.  

Cancellation Policy: Cancellations for a full refund are accepted until seven days prior to an in-person event. Once the deadline is past, there is no refund for those who have registered for an in-person event and cancelled, and unpaid registrations will be billed for the function, whether they attend or not. Registrations may be transferred to another person upon notifying the York County Economic Alliance. No refunds are offered for cancellations of virtual event registrations, however a credit for a future virtual event can be applied for cancellations given within 48 hours of the event