IREGC NAMES JOELLE PACHECO AS MARKETING COORDINATOR TO ELEVATE DIGITAL BRAND STRATEGY
Investment Real Estate Group of Companies (IREGC), a leader in self storage development and operations, today announced Joelle Pacheco as its new marketing coordinator. The award-winning designer and digital strategist will spearhead social media campaigns, along with creative content, to support IREGC’s expansion toward 100+ facilities.
"Joelle’s creative excellence and deadline-driven mindset embody our core values of working hard and smart," said Kathleen O'Neill, director of marketing at IREGC. "Her ability to transform complex ideas into visually compelling campaigns will prove to be invaluable as we grow our digital presence."
Pacheco brings a proven track record in multimedia storytelling, having earned the 2023 Keystone Student Media Award for layout design and driven audience engagement for multiple brands. At IREGC, she will leverage her expertise in Adobe Creative Suite, Hootsuite-certified social media management and print/digital production to enhance brand consistency across IREGC’s expanding portfolio.
"I’m thrilled to join a team that values authenticity and innovation," said Pacheco. "IREGC’s commitment to community resonates deeply with my passion for purposeful marketing. I’m eager to contribute to their exciting growth journey."
*Headshot attached.
ABOUT IREGC
Founded in 1998, the Investment Real Estate Group of Companies (IREGC) has grown to become a national leader in the self storage industry with more than 100 employees developing, building, acquiring and operating more than 80 facilities under the Moove In Self Storage brand across the Mid-Atlantic, Northeast and Midwest regions. Locally owned and operated, IREGC is guided by its core values: do the right thing; be enthusiastic, engaged and competitive; work hard and work smart; be positive; be compassionate and authentic; and have fun and celebrate success.
CONTACT: Jill Helsel Gingrich, jill@latorrecommunications.com
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