Trails Friendly Business 102 – Make the cash register ring!
The second of two workshops on how businesses can tap into users of the “Great Outdoors” to build affinity, increase sales and become a destination. This workshop will share tips, techniques, and best practices for making your business trail- and recreationist-friendly. Basics of how to market to users, how to work with local government and community groups, and where to find other resources for businesses will get you ready for the Spring and Summer season!
Finally, you will learn all the details and benefits of the new YCEA York County Trail Friendly Business Program and how to apply for designation!
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