Digital Marketing: The How To's
Date and Time
Tuesday Jan 28, 2020
8:00 AM - 9:45 AM EST
Tuesday, January 28
Sign-in, breakfast & networking: 8 AM
Program: 8:30 - 9:30 AM
Location
PA Media Group Offices
2020 Technology Parkway
Mechanicsburg, PA 17050
Fees/Admission
Free for MA members and local Chamber partners
$20 for the public
Description
Geared towards the needs of small to medium manufacturers, this session will explore the need to have a digital presence, how to craft your message for maximum impact, and what goalposts to keep in sight when marketing your business presence online. Topics covered will include: Digital Marketing Overview - including social media, website presence, and digital display advertising; Business to Business (B2B) Marketing Strategies; Recruitment Strategies for Manufacturers; Identifying Business Goals and Metrics to Measure Success; Examples of Successful Strategies.
