Player Modeling in Mobile Games: Predicting Retention and Spending
Ashley Adams 2025-02-13

Player Modeling in Mobile Games: Predicting Retention and Spending

Thanks to Ashley Adams for contributing the article "Player Modeling in Mobile Games: Predicting Retention and Spending".

Player Modeling in Mobile Games: Predicting Retention and Spending

This research examines the convergence of mobile gaming and virtual reality (VR), with a focus on how VR technologies are integrated into mobile game design to enhance immersion and interactivity. The study investigates the challenges and opportunities presented by VR in mobile gaming, including hardware limitations, motion sickness, and the development of intuitive user interfaces. By exploring both theoretical frameworks of immersion and empirical case studies, the paper analyzes how VR in mobile games can facilitate new forms of player interaction, narrative exploration, and experiential storytelling, while also considering the potential psychological impacts of long-term VR engagement.

Multiplayer platforms foster communities of gamers, forging friendships across continents and creating bonds that transcend virtual boundaries. Through cooperative missions, competitive matches, and shared adventures, players connect on a deeper level, building camaraderie and teamwork skills that extend beyond the digital realm. The social aspect of gaming not only enhances gameplay but also enriches lives, fostering friendships that endure and memories that last a lifetime.

This paper investigates how different motivational theories, such as self-determination theory (SDT) and the theory of planned behavior (TPB), are applied to mobile health games that aim to promote positive behavioral changes in health-related practices. The study compares various mobile health games and their design elements, including rewards, goal-setting, and social support mechanisms, to evaluate how these elements align with motivational frameworks and influence long-term health behavior change. The paper provides recommendations for designers on how to integrate motivational theory into mobile health games to maximize user engagement, retention, and sustained behavioral modification.

This research explores the role of ethical AI in mobile game design, focusing on how AI can be used to create fair and inclusive gaming experiences. The study examines the challenges of ensuring that AI-driven game mechanics, such as matchmaking, procedural generation, and player behavior analysis, do not perpetuate bias, discrimination, or exclusion. By applying ethical frameworks from artificial intelligence, the paper investigates how developers can design AI systems that promote fairness, inclusivity, and diversity within mobile games. The research also explores the broader social implications of AI-driven game design, including the potential for AI to empower marginalized groups and provide more equitable gaming opportunities.

Esports has risen as a global phenomenon, transforming skilled gamers into celebrated athletes. They compete in electrifying tournaments watched by millions, showcasing their talents, earning recognition, fame, and substantial prize pools that rival those of traditional sports. The professionalization of esports has also led to the development of coaching, training facilities, and esports academies, paving the way for a new generation of esports professionals and cementing gaming as a legitimate career path.

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