Sharon Cox
2025-02-02
A Predictive Model for Player Lifetime Value in Freemium Games
Thanks to Sharon Cox for contributing the article "A Predictive Model for Player Lifetime Value in Freemium Games".
This study applies social network analysis (SNA) to investigate the role of social influence and network dynamics in mobile gaming communities. It examines how social relationships, information flow, and peer-to-peer interactions within these communities shape player behavior, preferences, and engagement patterns. The research builds upon social learning theory and network theory to model the spread of gaming behaviors, including game adoption, in-game purchases, and the sharing of strategies and achievements. The study also explores how mobile games leverage social influence mechanisms, such as multiplayer collaboration and social rewards, to enhance player retention and lifetime value.
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