Kimberly Gonzalez
2025-02-03
Microtransaction Bundling Strategies: Behavioral Insights from Consumer Psychology
Thanks to Kimberly Gonzalez for contributing the article "Microtransaction Bundling Strategies: Behavioral Insights from Consumer Psychology".
This research explores the role of mobile games in the development of social capital within online multiplayer communities. The study draws on social capital theory to examine how players form bonds, share resources, and collaborate within game environments. By analyzing network structures, social interactions, and community dynamics, the paper investigates how mobile games contribute to the creation of virtual social networks that extend beyond gameplay and influence offline relationships. The research also explores the role of mobile games in fostering a sense of belonging and collective identity, while addressing the potential for social exclusion, toxicity, and exploitation within game communities.
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