Nancy Lewis
2025-02-01
Quantifying the Impact of In-Game Advertisements on Player Immersion
Thanks to Nancy Lewis for contributing the article "Quantifying the Impact of In-Game Advertisements on Player Immersion".
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Mobile gaming has democratized access to gaming experiences, empowering billions of smartphone users to dive into a vast array of games ranging from casual puzzles to graphically intensive adventures. The portability and convenience of mobile devices have transformed downtime into playtime, allowing gamers to indulge their passion anytime, anywhere, with a tap of their fingertips.
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