Donna Perez
2025-01-31
The Role of Reciprocity in Microtransaction Success Rates
Thanks to Donna Perez for contributing the article "The Role of Reciprocity in Microtransaction Success Rates".
This study explores the role of player customization in mobile games, focusing on how avatar and character customization can influence player identity, self-expression, and engagement. The research examines how customizing characters, outfits, and other in-game features enables players to create personalized experiences that reflect their preferences and identities. Drawing on social identity theory and self-concept research, the paper investigates how customization fosters emotional attachment to the game, as well as its impact on player behavior, such as social interaction and competition. The study also explores the commercial implications of offering customizable in-game items, including microtransactions and virtual economies.
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