Margaret Allen
2025-02-04
Optimizing In-App Purchases Through Personalized Recommendation Systems
Thanks to Margaret Allen for contributing the article "Optimizing In-App Purchases Through Personalized Recommendation Systems".
This study applies neuromarketing techniques to analyze how mobile gaming companies assess and influence player preferences, focusing on cognitive and emotional responses to in-game stimuli. By using neuroimaging, eye-tracking, and biometric sensors, the research provides insights into how game mechanics such as reward systems, narrative engagement, and visual design elements affect players’ neurological responses. The paper explores the implications of these findings for mobile game developers, with a particular emphasis on optimizing player engagement, retention, and monetization strategies through the application of neuroscientific principles.
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