Player Segmentation Using Unsupervised Learning: Insights from Mobile Game Analytics
Lisa Walker 2025-02-04

Player Segmentation Using Unsupervised Learning: Insights from Mobile Game Analytics

Thanks to Lisa Walker for contributing the article "Player Segmentation Using Unsupervised Learning: Insights from Mobile Game Analytics".

Player Segmentation Using Unsupervised Learning: Insights from Mobile Game Analytics

The storytelling in video games has matured into an art form, offering players complex narratives filled with rich characters, moral dilemmas, and emotionally resonant experiences that rival those found in literature and cinema. Players are no longer passive consumers but active participants in interactive narratives, shaping the outcome of stories through their choices and actions. This interactive storytelling blurs the line between player and protagonist, creating deeply personal and immersive narratives that leave a lasting impact.

This research provides a critical analysis of gender representation in mobile games, focusing on the portrayal of gender stereotypes and the inclusivity of diverse gender identities in game design. The study investigates how mobile games depict male, female, and non-binary characters, examining the roles, traits, and agency afforded to these characters within game narratives and mechanics. Drawing on feminist theory and media studies, the paper critiques the reinforcement of traditional gender roles and the underrepresentation of marginalized genders in mobile games. The research also explores how game developers can promote inclusivity through diverse character designs, storylines, and gameplay mechanics, offering suggestions for more equitable and progressive representations in mobile gaming.

Game streaming platforms like Twitch, YouTube Gaming, and Mixer have revolutionized how gamers consume and interact with gaming content, turning everyday players into content creators, influencers, and entertainers. Livestreamed gameplay, interactive chats, and community engagement redefine the gaming experience, transforming passive consumption into dynamic, participatory entertainment.

This paper investigates the ethical concerns surrounding mobile game addiction and its potential societal consequences. It examines the role of game design features, such as reward loops, monetization practices, and social competition, in fostering addictive behaviors among players. The research analyzes current regulatory frameworks across different countries and proposes policy recommendations aimed at mitigating the negative effects of mobile game addiction, with an emphasis on industry self-regulation, consumer protection, and the promotion of healthy gaming habits.

This paper investigates the role of social influence in mobile games, focusing on how social networks, peer pressure, and social comparison affect player behavior and in-game purchasing decisions. The study examines how features such as leaderboards, friend lists, and social sharing options influence players’ motivations to engage with the game and spend money on in-game items. Drawing on social psychology and behavioral economics, the research explores how players' decisions are shaped by their interactions with others in the game environment. The paper also discusses the ethical implications of using social influence to drive in-game purchases, particularly in relation to vulnerable players and addiction risk.

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