News - Behavioral Predictors of Microtransaction Spending in Freemium Mobile Games: A Machine Learning Approach #041650195897 (2025-02-03)

Behavioral Predictors of Microtransaction Spending in Freemium Mobile Games: A Machine Learning Approach

Thanks to Laura Bell for contributing the article "Behavioral Predictors of Microtransaction Spending in Freemium Mobile Games: A Machine Learning Approach".

The gaming industry's commercial landscape is fiercely competitive, with companies employing diverse monetization strategies such as microtransactions, downloadable content (DLC), and subscription models to sustain and grow their player bases. Balancing player engagement with revenue generation is a delicate dance that requires thoughtful design and consideration of player feedback.

Esports, the competitive gaming phenomenon, has experienced an unprecedented surge in popularity, evolving into a multi-billion-dollar industry with professional players competing for lucrative prize pools in tournaments watched by millions of viewers worldwide. The rise of esports has not only elevated gaming to a mainstream spectacle but has also paved the way for new career opportunities and avenues for aspiring gamers to showcase their skills on a global stage.

This study explores the role of user-generated content (UGC) in mobile games, focusing on how player-created game elements, such as levels, skins, and mods, contribute to game longevity and community engagement. The research examines how allowing players to create and share content within a game environment enhances player investment, creativity, and social interaction. Drawing on community-building theories and participatory culture, the paper investigates the challenges and benefits of incorporating UGC features into mobile games, including the technical, social, and legal considerations. The study also evaluates the potential for UGC to drive game evolution and extend the lifespan of mobile games by continually introducing fresh content.

This paper examines how mobile games can enhance players’ psychological empowerment by improving their self-efficacy and confidence through gameplay. The research investigates how game mechanics such as challenges, achievements, and skill development contribute to a player's sense of mastery and competence. Drawing on psychological theories of self-efficacy and motivation, the study explores how mobile games can be designed to provide players with a sense of accomplishment and personal growth, particularly in games that focus on skill-based tasks, puzzles, and strategy. The paper also explores the impact of mobile games on players' overall well-being, particularly in terms of their confidence and ability to overcome challenges in real life.

This research examines how mobile gaming facilitates social interactions among players, focusing on community building, communication patterns, and the formation of virtual identities. It also considers the implications of mobile gaming on social behavior and relationships.

2025-02-03

Differentiable Neural Architecture Search for Procedural Content Generation in Mobile Games

This paper presents a sociocultural analysis of the representation of gender, race, and identity in mobile games. It explores how mobile games construct social identities through character design, narrative framing, and player interaction. The research examines the ways in which game developers can either reinforce or challenge societal stereotypes and cultural norms, with a particular focus on gender dynamics in both player avatars and character roles. Drawing on critical theories of representation, postcolonial studies, and feminist media studies, the study explores the implications of these representations for player self-perception and broader societal trends related to gender equality and diversity.

Amy Ward 2025-02-03 published post

2025-02-03

Federated AI Learning for Privacy-Preserving Multiplayer Gaming

Laura Bell 2025-02-03 published post

2025-02-03

Player Segmentation Using Unsupervised Learning: Insights from Mobile Game Analytics

This research critically examines the ethical considerations of marketing practices in the mobile game industry, focusing on how developers target players through personalized ads, in-app purchases, and player data analysis. The study investigates the ethical implications of targeting vulnerable populations, such as minors, by using persuasive techniques like loot boxes, microtransactions, and time-limited offers. Drawing on ethical frameworks in marketing and consumer protection law, the paper explores the balance between business interests and player welfare, emphasizing the importance of transparency, consent, and social responsibility in game marketing. The research also offers recommendations for ethical advertising practices that avoid manipulation and promote fair treatment of players.

Gregory Jenkins 2025-02-03 published post

Behavioral Predictors of Microtransaction Spending in Freemium Mobile Games: A Machine Learning Approach

Related

Differentiable Neural Architecture Search for Procedural Content Generation in Mobile Games

Federated AI Learning for Privacy-Preserving Multiplayer Gaming

Player Segmentation Using Unsupervised Learning: Insights from Mobile Game Analytics

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