Patricia Brown
2025-02-01
Player Archetypes in Social Gaming: A Cluster Analysis Approach
Thanks to Patricia Brown for contributing the article "Player Archetypes in Social Gaming: A Cluster Analysis Approach".
This study delves into the various strategies that mobile game developers use to maximize user retention, including personalized content, rewards systems, and social integration. It explores how data analytics are employed to track player behavior, predict churn, and optimize engagement strategies. The research also discusses the ethical concerns related to user tracking and retention tactics, proposing frameworks for responsible data use.
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