Susan Thomas
2025-02-05
Behavioral Predictors of Subscription Uptake in Mobile Game Services
Thanks to Susan Thomas for contributing the article "Behavioral Predictors of Subscription Uptake in Mobile Game Services".
The gaming industry's commercial landscape is fiercely competitive, with companies employing diverse monetization strategies such as microtransactions, downloadable content (DLC), and subscription models to sustain and grow their player bases. Balancing player engagement with revenue generation is a delicate dance that requires thoughtful design and consideration of player feedback.
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