Player Motivation and Spending Habits in Gacha-Based Game Economies
Doris Patterson 2025-02-03

Player Motivation and Spending Habits in Gacha-Based Game Economies

Thanks to Doris Patterson for contributing the article "Player Motivation and Spending Habits in Gacha-Based Game Economies".

Player Motivation and Spending Habits in Gacha-Based Game Economies

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This study applies neuromarketing techniques to analyze how mobile gaming companies assess and influence player preferences, focusing on cognitive and emotional responses to in-game stimuli. By using neuroimaging, eye-tracking, and biometric sensors, the research provides insights into how game mechanics such as reward systems, narrative engagement, and visual design elements affect players’ neurological responses. The paper explores the implications of these findings for mobile game developers, with a particular emphasis on optimizing player engagement, retention, and monetization strategies through the application of neuroscientific principles.

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