Melissa Collins
2025-02-06
Exploring Immersion Metrics in AR-Driven Mobile Game Experiences
Thanks to Melissa Collins for contributing the article "Exploring Immersion Metrics in AR-Driven Mobile Game Experiences".
This paper examines the application of behavioral economics and game theory in understanding consumer behavior within the mobile gaming ecosystem. It explores how concepts such as loss aversion, anchoring bias, and the endowment effect are leveraged by mobile game developers to influence players' in-game spending, decision-making, and engagement. The study also introduces game-theoretic models to analyze the strategic interactions between developers, players, and other stakeholders, such as advertisers and third-party service providers, proposing new models for optimizing user acquisition and retention strategies in the competitive mobile game market.
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