Evelyn Griffin
2025-02-08
Multi-Sensory Experiences in VR Games: The Role of Olfactory and Haptic Feedback
Thanks to Evelyn Griffin for contributing the article "Multi-Sensory Experiences in VR Games: The Role of Olfactory and Haptic Feedback".
This research explores how mobile gaming influences consumer behavior, particularly in relation to brand loyalty and purchasing decisions. It examines how in-game advertisements, product placements, and brand collaborations impact players’ perceptions and engagement with brands. The study also looks at the role of mobile gaming in shaping consumer trends, with a particular focus on young, tech-savvy demographics.
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