Eric Howard
2025-02-01
Optimal Reward Structuring in Mobile Game Loyalty Programs: A Data-Driven Approach
Thanks to Eric Howard for contributing the article "Optimal Reward Structuring in Mobile Game Loyalty Programs: A Data-Driven Approach".
This study examines the sustainability of in-game economies in mobile games, focusing on virtual currencies, trade systems, and item marketplaces. The research explores how virtual economies are structured and how players interact with them, analyzing the balance between supply and demand, currency inflation, and the regulation of in-game resources. Drawing on economic theories of market dynamics and behavioral economics, the paper investigates how in-game economic systems influence player spending, engagement, and decision-making. The study also evaluates the role of developers in maintaining a stable virtual economy and mitigating issues such as inflation, pay-to-win mechanics, and market manipulation. The research provides recommendations for developers to create more sustainable and player-friendly in-game economies.
This paper investigates how different motivational theories, such as self-determination theory (SDT) and the theory of planned behavior (TPB), are applied to mobile health games that aim to promote positive behavioral changes in health-related practices. The study compares various mobile health games and their design elements, including rewards, goal-setting, and social support mechanisms, to evaluate how these elements align with motivational frameworks and influence long-term health behavior change. The paper provides recommendations for designers on how to integrate motivational theory into mobile health games to maximize user engagement, retention, and sustained behavioral modification.
This study applies social network analysis (SNA) to investigate the role of social influence and network dynamics in mobile gaming communities. It examines how social relationships, information flow, and peer-to-peer interactions within these communities shape player behavior, preferences, and engagement patterns. The research builds upon social learning theory and network theory to model the spread of gaming behaviors, including game adoption, in-game purchases, and the sharing of strategies and achievements. The study also explores how mobile games leverage social influence mechanisms, such as multiplayer collaboration and social rewards, to enhance player retention and lifetime value.
This research explores the integration of ethical decision-making frameworks into the design of mobile games, focusing on how developers can incorporate ethical principles into game mechanics and player interactions. The study examines the role of moral choices, consequences, and ethical dilemmas in games, analyzing how these elements influence player decision-making, empathy, and social responsibility. Drawing on ethical philosophy, game theory, and human-computer interaction, the paper investigates how ethical game design can foster awareness of societal issues, promote ethical behavior, and encourage critical thinking. The research also addresses the challenges of balancing ethical considerations with commercial success and player enjoyment.
This research examines the intersection of mobile games and the evolving landscape of media consumption, particularly in the context of journalism and news delivery. The study explores how mobile games are influencing the way users consume information, engage with news stories, and interact with media content. By analyzing game mechanics such as interactive narratives, role-playing elements, and user-driven content creation, the paper investigates how mobile games can be leveraged to deliver news in novel ways that increase engagement and foster critical thinking. The research also addresses the challenges of misinformation, echo chambers, and the ethical implications of gamified news delivery.
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