Jacob Murphy
2025-02-08
Behavioral Predictors of Microtransaction Spending in Freemium Mobile Games: A Machine Learning Approach
Thanks to Jacob Murphy for contributing the article "Behavioral Predictors of Microtransaction Spending in Freemium Mobile Games: A Machine Learning Approach".
This study presents a multidimensional framework for understanding the diverse motivations that drive player engagement across different mobile game genres. By drawing on Self-Determination Theory (SDT), the research examines how intrinsic and extrinsic motivation factors—such as achievement, autonomy, social interaction, and competition—affect player behavior and satisfaction. The paper explores how various game genres (e.g., casual, role-playing, and strategy games) tailor their game mechanics to cater to different motivational drivers. It also evaluates how player motivation impacts retention, in-game purchases, and long-term player loyalty, offering a deeper understanding of game design principles and their role in shaping player experiences.
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