News - AI-Driven Segmentation for Personalized Game Marketing Campaigns #831800032934 (2025-02-03)

AI-Driven Segmentation for Personalized Game Marketing Campaigns

Thanks to Donna Perez for contributing the article "AI-Driven Segmentation for Personalized Game Marketing Campaigns".

This research investigates the ethical, psychological, and economic impacts of virtual item purchases in free-to-play mobile games. The study explores how microtransactions and virtual goods, such as skins, power-ups, and loot boxes, influence player behavior, spending habits, and overall satisfaction. Drawing on consumer behavior theory, economic models, and psychological studies of behavior change, the paper examines the role of virtual goods in creating addictive spending patterns, particularly among vulnerable populations such as minors or players with compulsive tendencies. The research also discusses the ethical implications of monetizing gameplay through virtual goods and provides recommendations for developers to create fairer and more transparent in-game purchase systems.

This paper offers a post-structuralist analysis of narrative structures in mobile games, emphasizing how game narratives contribute to the construction of player identity and agency. It explores the intersection of game mechanics, storytelling, and player interaction, considering how mobile games as “digital texts” challenge traditional notions of authorship and narrative control. Drawing upon the works of theorists like Michel Foucault and Roland Barthes, the paper examines the decentralized nature of mobile game narratives and how they allow players to engage in a performative process of meaning-making, identity construction, and subversion of preordained narrative trajectories.

This paper explores the use of mobile games as educational tools, assessing their effectiveness in teaching various subjects and skills. It discusses the advantages and limitations of game-based learning in mobile contexts.

This study investigates the effectiveness of gamified fitness elements in mobile games as a means of promoting physical activity and improving health outcomes. The research analyzes how mobile games incorporate incentives such as rewards, progress tracking, and competition to motivate players to engage in regular physical exercise. Drawing on health psychology and behavior change theory, the paper examines the psychological and physiological effects of gamified fitness, exploring how it influences players' attitudes toward exercise, their long-term fitness habits, and overall health. The study also evaluates the limitations of gamified fitness interventions, particularly regarding their ability to maintain player motivation over time and address issues related to sedentary behavior.

Multiplayer madness ensues as alliances are forged and tested, betrayals unfold like intricate dramas, and epic battles erupt, painting the virtual sky with a kaleidoscope of chaos, cooperation, and camaraderie. In the vast and dynamic world of online gaming, players from across the globe come together to collaborate, compete, and forge meaningful connections. Whether teaming up with friends to tackle cooperative challenges or engaging in fierce competition against rivals, the social aspect of gaming adds an extra layer of excitement and immersion, creating unforgettable experiences and lasting friendships.

2025-02-03

Semantic Mapping Techniques for Immersive AR Game Environments

This study investigates the potential of blockchain technology to decentralize mobile gaming, offering new opportunities for player empowerment and developer autonomy. By leveraging smart contracts, decentralized finance (DeFi), and non-fungible tokens (NFTs), blockchain could allow players to truly own in-game assets, trade them across platforms, and participate in decentralized governance of games. The paper examines the technological challenges, economic opportunities, and legal implications of blockchain integration in mobile gaming ecosystems. It also considers the ethical concerns regarding virtual asset ownership and the potential for blockchain to disrupt existing monetization models.

Benjamin Powell 2025-02-03 published post

2025-02-03

Quantifying the Impact of In-Game Advertisements on Player Immersion

This research examines the convergence of mobile gaming and virtual reality (VR), with a focus on how VR technologies are integrated into mobile game design to enhance immersion and interactivity. The study investigates the challenges and opportunities presented by VR in mobile gaming, including hardware limitations, motion sickness, and the development of intuitive user interfaces. By exploring both theoretical frameworks of immersion and empirical case studies, the paper analyzes how VR in mobile games can facilitate new forms of player interaction, narrative exploration, and experiential storytelling, while also considering the potential psychological impacts of long-term VR engagement.

Thomas Clark 2025-02-03 published post

2025-02-03

Assessing the Efficacy of Gamified Assessments in Higher Education

This study explores the role of player customization in mobile games, focusing on how avatar and character customization can influence player identity, self-expression, and engagement. The research examines how customizing characters, outfits, and other in-game features enables players to create personalized experiences that reflect their preferences and identities. Drawing on social identity theory and self-concept research, the paper investigates how customization fosters emotional attachment to the game, as well as its impact on player behavior, such as social interaction and competition. The study also explores the commercial implications of offering customizable in-game items, including microtransactions and virtual economies.

Amy Ward 2025-02-03 published post

AI-Driven Segmentation for Personalized Game Marketing Campaigns

Related

Semantic Mapping Techniques for Immersive AR Game Environments

Quantifying the Impact of In-Game Advertisements on Player Immersion

Assessing the Efficacy of Gamified Assessments in Higher Education

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