Ruth Wood
2025-02-02
The Role of Behavioral Nudges in Reducing Pay-to-Win Perceptions in Mobile Games
Thanks to Ruth Wood for contributing the article "The Role of Behavioral Nudges in Reducing Pay-to-Win Perceptions in Mobile Games".
This paper explores the evolution of user interface (UI) design in mobile games, with a focus on how innovative UI elements influence player engagement, immersion, and retention. The study investigates how changes in interface design, such as touch gestures, visual feedback, and adaptive layouts, impact the user experience and contribute to the overall success of a game. Drawing on theories of cognitive load, human-computer interaction (HCI), and usability testing, the paper examines the relationship between UI design and player satisfaction. The research also considers the cultural factors influencing UI design in mobile games and the challenges of creating intuitive interfaces that appeal to diverse player demographics.
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