Joyce Stevens
2025-02-02
Framing Effects in Microtransaction Pricing: A Behavioral Study
Thanks to Joyce Stevens for contributing the article "Framing Effects in Microtransaction Pricing: A Behavioral Study".
The gaming industry's commercial landscape is fiercely competitive, with companies employing diverse monetization strategies such as microtransactions, downloadable content (DLC), and subscription models to sustain and grow their player bases. Balancing player engagement with revenue generation is a delicate dance that requires thoughtful design and consideration of player feedback.
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