Carol Campbell
2025-02-04
Analyzing Cognitive Biases in Microtransaction Purchase Decisions
Thanks to Carol Campbell for contributing the article "Analyzing Cognitive Biases in Microtransaction Purchase Decisions".
This paper applies Cognitive Load Theory (CLT) to the design and analysis of mobile games, focusing on how game mechanics, narrative structures, and visual stimuli impact players' cognitive load during gameplay. The study investigates how high levels of cognitive load can hinder learning outcomes and gameplay performance, especially in complex puzzle or strategy games. By combining cognitive psychology and game design theory, the paper develops a framework for balancing intrinsic, extraneous, and germane cognitive load in mobile game environments. The research offers guidelines for developers to optimize user experiences by enhancing mental performance and reducing cognitive fatigue.
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