Gregory Jenkins
2025-02-07
Player Segmentation Using Unsupervised Learning: Insights from Mobile Game Analytics
Thanks to Gregory Jenkins for contributing the article "Player Segmentation Using Unsupervised Learning: Insights from Mobile Game Analytics".
This paper applies systems thinking to the design and analysis of mobile games, focusing on how game ecosystems evolve and function within the broader network of players, developers, and platforms. The study examines the interdependence of game mechanics, player interactions, and market dynamics in the creation of digital ecosystems within mobile games. By analyzing the emergent properties of these ecosystems, such as in-game economies, social hierarchies, and community-driven content, the paper highlights the role of mobile games in shaping complex digital networks. The research proposes a systems thinking framework for understanding the dynamics of mobile game design and its long-term effects on player behavior, game longevity, and developer innovation.
This paper presents a sociocultural analysis of the representation of gender, race, and identity in mobile games. It explores how mobile games construct social identities through character design, narrative framing, and player interaction. The research examines the ways in which game developers can either reinforce or challenge societal stereotypes and cultural norms, with a particular focus on gender dynamics in both player avatars and character roles. Drawing on critical theories of representation, postcolonial studies, and feminist media studies, the study explores the implications of these representations for player self-perception and broader societal trends related to gender equality and diversity.
This study presents a multidimensional framework for understanding the diverse motivations that drive player engagement across different mobile game genres. By drawing on Self-Determination Theory (SDT), the research examines how intrinsic and extrinsic motivation factors—such as achievement, autonomy, social interaction, and competition—affect player behavior and satisfaction. The paper explores how various game genres (e.g., casual, role-playing, and strategy games) tailor their game mechanics to cater to different motivational drivers. It also evaluates how player motivation impacts retention, in-game purchases, and long-term player loyalty, offering a deeper understanding of game design principles and their role in shaping player experiences.
This research evaluates the environmental sustainability of the mobile gaming industry, focusing on the environmental footprint of game development, distribution, and consumption. The study examines energy consumption patterns, electronic waste generation, and resource use across the mobile gaming lifecycle, offering a comprehensive assessment of the industry's impact on global sustainability. It also explores innovative approaches to mitigate these effects, such as green game design principles, eco-friendly server technologies, and sustainable mobile device manufacturing practices.
The rise of e-sports has elevated gaming to a competitive arena, where skill, strategy, and teamwork converge to create spectacles that rival traditional sports. From epic tournaments with massive prize pools to professional leagues with dedicated fan bases, e-sports has become a global phenomenon, showcasing the talent and dedication of gamers worldwide. The adrenaline-fueled battles and nail-biting finishes not only entertain but also inspire a new generation of aspiring gamers and professional athletes.
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