Nancy Lewis
2025-02-01
Predicting Player Lifetime Value Through Behavioral Data Analytics
Thanks to Nancy Lewis for contributing the article "Predicting Player Lifetime Value Through Behavioral Data Analytics".
This research explores the intersection of mobile gaming and behavioral economics, focusing on how in-game purchases influence player decision-making. The study analyzes common behavioral biases, such as the “anchoring effect” and “loss aversion,” that developers exploit to encourage spending. It provides insights into how these economic principles affect the design of monetization strategies and the ethical considerations involved in manipulating player behavior.
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