Dennis Torres
2025-02-07
Optimal Reward Structuring in Mobile Game Loyalty Programs: A Data-Driven Approach
Thanks to Dennis Torres for contributing the article "Optimal Reward Structuring in Mobile Game Loyalty Programs: A Data-Driven Approach".
This research examines the role of geolocation-based augmented reality (AR) games in transforming how urban spaces are perceived and interacted with by players. The study investigates how AR mobile games such as Pokémon Go integrate physical locations into gameplay, creating a hybrid digital-physical experience. The paper explores the implications of geolocation-based games for urban planning, public space use, and social interaction, considering both the positive and negative effects of blending virtual experiences with real-world environments. It also addresses ethical concerns regarding data privacy, surveillance, and the potential for gamifying everyday spaces in ways that affect public life.
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