James Williams
2025-02-02
Behavioral Drivers of Loyalty in Subscription-Based Mobile Game Models
Thanks to James Williams for contributing the article "Behavioral Drivers of Loyalty in Subscription-Based Mobile Game Models".
This paper offers a historical and theoretical analysis of the evolution of mobile game design, focusing on the technological advancements that have shaped gameplay mechanics, user interfaces, and game narratives over time. The research traces the development of mobile gaming from its inception to the present day, considering key milestones such as the advent of touchscreen interfaces, the rise of augmented reality (AR), and the integration of artificial intelligence (AI) in mobile games. Drawing on media studies and technology adoption theory, the paper examines how changing technological landscapes have influenced player expectations, industry trends, and game design practices.
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This research critically examines the ethical considerations of marketing practices in the mobile game industry, focusing on how developers target players through personalized ads, in-app purchases, and player data analysis. The study investigates the ethical implications of targeting vulnerable populations, such as minors, by using persuasive techniques like loot boxes, microtransactions, and time-limited offers. Drawing on ethical frameworks in marketing and consumer protection law, the paper explores the balance between business interests and player welfare, emphasizing the importance of transparency, consent, and social responsibility in game marketing. The research also offers recommendations for ethical advertising practices that avoid manipulation and promote fair treatment of players.
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