Sharon Cox
2025-02-01
Designing Stable Economic Systems in Massively Multiplayer Mobile Games
Thanks to Sharon Cox for contributing the article "Designing Stable Economic Systems in Massively Multiplayer Mobile Games".
This research explores how mobile gaming influences consumer behavior, particularly in relation to brand loyalty and purchasing decisions. It examines how in-game advertisements, product placements, and brand collaborations impact players’ perceptions and engagement with brands. The study also looks at the role of mobile gaming in shaping consumer trends, with a particular focus on young, tech-savvy demographics.
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