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Downtown Inc Marketing & Communications Manager

York County Economic Alliance
Job Description

The Marketing & Communications Manager oversees the organization’s communications plan and is responsible for clearly articulating Downtown Inc’s mission, vision, and accomplishments to a variety of audiences.  The Manager oversees key communications initiatives, such as the publication of Downtown York magazine, www.downtownyorkpa.com, and the organization’s social media presence. This position is responsible for working with the downtown business community to identify cooperative marketing opportunities and is a key point of contact for Downtown Inc’s Historically Edgy brand campaign. Through the Strategic Affiliation with the York County Economic Alliance, this role implements the affiliation message to a variety of audiences, and seeks new opportunities to co-brand the organizations, while sharing best practices of main street communications throughout the county. The Manager proactively develops and maintains relationships with media contacts and responds to press or other PR requests to encourage media coverage and inclusion. The Manager oversees and coordinates the work of Downtown Inc’s Marketing & Communications coordinator, and works with the YCEA team for events, communications and strategy. This role reports to the Director of Downtown Inc.
 
Job Duties:

  • Develop and implement the organization’s communications and marketing plan.

  • Manage Downtown Inc’s Historically Edgy brand campaign.

  • Cultivate relationships with local, regional, and national media outlets to drive increased positive exposure.

  • Oversee and coordinate the work of Downtown Inc’s Marketing & Communications coordinator. 

  • Write and distribute press releases and handle press inquiries.

  • Prep interviewees for interviews and speaking points on Downtown Inc efforts.

  • Work with downtown businesses on promotions, co-op marketing, and other opportunities that attract patrons to Downtown York.

  • Create opportunities for the Downtown Inc Director and YCEA leadership team to elevate Downtown Inc’s prominence among local and regional stakeholders, donors and economic partners.

  • Manage the production and content of Downtown York magazine.

  • Oversee the development of collateral materials, such as brochures and guides with copywriting and oversight of designer.

  • Oversee development and maintenance of www.downtownyorkpa.com and the organization’s social media accounts (Facebook, Twitter, Instagram).

  • Support implementation of the organization’s development (fundraising) marketing and outreach strategy as needed.

  • Work collaboratively with the YCEA team for events, co-branded marketing opportunities, and affiliation messaging to Downtown York, and York County.

 
 
 
Requirements:

  • A minimum of a bachelor’s degree in marketing, public relations, communications, or a related field and/or more than two years of relevant professional experience.

  • Proven experience and performance with marketing, campaign management, social media and website management, and/or brand management.

  • Strong understanding of digital marketing and metrics/performance tracking and reporting.

  • Main Street, tourism, and/or economic development marketing experience is preferred.

  • Experience managing external relationships with a variety of media outlets, issuing press releases, and securing coverage.

  • Excellent writing and editing skills.

  • Strong interpersonal, problem-solving, and consensus-building skills.

  • Confidence in public speaking in a variety of settings and for a variety of audiences.

  • Able to function effectively and independent of direct supervision.

  • Detail-, deadline-, and goal-oriented within a fast-paced and metric driven culture.

  • Able to handle sensitive issues and information with diplomacy and confidentiality.

  • Ability to attend meetings and events outside of regular business hours as needed.

 
 
 

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