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Digital Marketing Specialist

YorkHoist Manufacturing Plant
Job Description

Up to $7,500.00 Sign-on Bonus! - Based on previous experience and employment agreement terms. Talk to HR for more information.

Apply online at https://yorkhoi.st/2H9xo3z. 

Position Description:

We are looking for a highly motivated and experienced Digital Marketing Specialist to join our fast-growing team. The Digital Marketing Specialist will work closely with the Marketing Supervisor, Web Development Manager and the rest of the Web & Marketing team to meaningfully convey the message of our family of brands.

Compensation: Base Salary, Quarterly KPI Bonus (up to $5,600.00 per quarter), and year end profit sharing bonus.

Tasks:

  • Manage multiple aggressive deadlines while producing a quality product.
  • Meet aggressive sales growth and customer acquisition goals.
  • Work with the Business Development team to best coordinate marketing and sales efforts.
  • Explore and present new marketing and growth opportunities.
  • Setup and manage Google AdWords campaigns for each brand.
  • Work with management to establish, track, and achieve marketing goals.
  • Work with management to develop and maintain a marketing plan for each brand that aligns with company goals, budget, and key objectives.
  • Monitor key line marketing metrics to track campaign success
  • Develop targeted marketing campaigns using a variety of platforms.
  • Manage the social media accounts for all brands.
  • Conduct social media audits to ensure best practices are being used for all campaigns.
  • Assist in the planning, content, and design of marketing emails.
  • Write effective SEO for all HCRBrands websites.
  • Plan digital marketing budget with the Marketing Supervisor to present to management.
  • Plan content and create mock ups for all digital ads.
  • Ability to code using HTML & CSS (a plus)
  • Ability to create & edit videos using Adobe Premiere & After Effects (a plus)
  • Ability to edit photos using Adobe Photoshop (a plus)
  • Ability to design using Adobe Illustrator (a plus)

Benefits:

  • 401(k) with company match
  • Company provided Eye & Dental Insurance (100% for employee and dependents)
  • Company provided iPad for business use
  • Company provided iPhone XR for business and personal use
  • Company provided Life Insurance
  • Company provided Netflix, Hulu, and Apple Music Subscription
  • Company provided Sam's Club or Costco membership
  • Company provided training
  • Company sponsored employee events
  • Company sponsored health plan
  • Fast growing company, family atmosphere
  • Opportunity for permanent position & raise after 90 days
  • Paid vacation, sick time, and leave
  • Quarterly KPI Bonus Program (Up to $5,600.00 per quarter)
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