Economics Club Breakfast: Building and Protecting a Brand in the Food and Beverage Industry
Date and Time
Wednesday May 30, 2018
7:15 AM - 8:30 AM EDT
| Registration: | 7:00 AM |
| Breakfast: | 7:15 AM |
Location
NEW LOCATION: Wyndham Garden York
2000 Loucks Rd.
York PA 17404
Fees/Admission
Economics Club Members: No charge
Economic Alliance Members and Guests: $35 per breakfast
Registration in advance is required.
Description
Online registration for Wednesday's Economics Club Breakfast is closed. If you are interested in attening, please contact Susan Workinger, sworkinger@yceapa.org.
Sarah Lanphier of Sarah’s Snacks and Brian Gregg of McNees Wallace and Nurick will discuss the creation and protection of a brand in the Food and Beverage Industry. Topics will include brand lifecycle from testing and refinement to maintenance and evolution of the brand. Mr. Gregg will discuss how organizations can protect their brands and add value to their businesses through trademark and copyright protections.
Presenting Sponsor:
Annual Table Sponsors:
- BB&T
- York Traditions Bank
- York Newspaper Company / MediaOnePA
- Anstadt Communications
- Penn National Insurance
- Kelly Payroll
